AMINA MUADDI

Amina Muaddi is the Paris-based, Italian-raised designer behind her eponymous brand and has long been one of our favourite Italian Influencers to watch out for at fashion week.
Often spotted alongside the equally alluring designer duo behind The Attico, Gilda Ambrosio and Giorgia Tordini, Muaddi always balances playfulness with a sense of drama and sophistication. So the growing cult popularity of her shoe brand—inspired by her rather fabulous-looking life and the tastemakers she's met along the way—is no surprise.

AMINA MUADDI'S high-octane heels have been a hit among celebrities and fashion influencers alike, and when the brand launched a capsule collection with MyTheresa in March, just as the whole world pretty much retreated to their homes, it sold out immediately. 

So what's the secret to the brand's success? For starters, there's the aforementioned A-list endorsement. When Rihanna and Rosie Huntington-Whiteley are wearing the very same thing on repeat, the world pays attention—especially when it comes to shoes. Both are known as being early trend adopters, each with a keen eye for detail, quality and straight-up glamour. And if you need further proof, Rihanna has even collaborated with the brand.